Oct 202022
 

 

SOLO6X9LE – SOLO 6×9 Postcard

(Postcard) (4-Color) (Bleed)

Paper: 100#, 9pt Gloss Card Stock


Markets must opt in to sell event postcards. Prior to creating this product, contact your sales leader to confirm your market is opted in to sell.


Size / Design – Specifications:

  • Live Image Area: 8.75 inches x 5.75 inches (630 points x 414 points)
  • Trim: (this is where the paper will be cut – Do not build to this size): 9 inches x 6 inches (648 pts x 432 pts)
  • Bleed Area: 9.25 inches x 6.25 inches (666 points x 450 points)

SOLO 6×9 Life Event:  Is a Bleed** product, so background images and art elements can extend into the Bleed area of the template. Keep all layout elements that you don’t want to be trimmed or cropped, inside of the Live Image Area of the template. The Address Area must be clear of all backgrounds, images, artwork or text.

** IMPORTANT Note about Bleed Products: Valpak’s templates are intentionally built without bleed settings applied. If using a Valpak template and your product calls for a bleed, do not enter any bleed settings. Instead, simply build your layout according to the bleed margins designated on the template.

Click HERE to download the InDesign templates.


Example of a properly built SOLO 6×9 Life Event product (Birthday Category):


Side 1 (Postcard Side) layout visual showing where the Bleed Area and Live Image Area are located.

Side 2 (Address Side) layout visual showing where the Bleed Area, the Live Image Area, the Indicia, and the Address Area are located.

 CRITICAL DESIGN NOTE:  The Address Area must be clear of all backgrounds, images, artwork or text.

 


 

How to build this product:

Background images and art elements can extend into the Bleed Area of the template. Keep all other text, logo, and important layout elements inside of the Live Image Area of the template. The Address Area must be clear of all backgrounds, images, artwork or text.

!!! INCORRECT:

Visual showing an incorrectly built SOLO 6×9 Life Event product. Notice that the two flags at the top center of the layout are extending into the Bleed Area. This does not meet Valpak guidelines for SOLO 6×9 Life Event products.

CORRECT:

Visual showing a correctly built SOLO 6×9 Life Event product. Only the background and images are extending into the Bleed Area, and all the important layout elements are completely within the Live Image Area. The Address Area is also clear of all backgrounds, images, artwork or text.

 


 

Life Event “Personalization” – How to include/typeset this “variable” content in your layout.

Personalization Code(s) that appear in a layout, e.g., <First_Name> will later be replaced by the print vendor using a list of names that coincide with the homeowners receiving the postcard. The Personalization Code(s) cannot deviate from the two formats seen below:

<First_Name>

(Less Than symbol) <  (followed by the word)  First  (followed by an Underscore character)  _  (followed by the word)  Name  (followed by the Greater Than symbol) >

 

<Last_Name>

(Less Than symbol) <  (followed by the word)  Last  (followed by an Underscore character)  _  (followed by the word)  Name  (followed by the Greater Than symbol) >

Notice that the letters “F”, “N”, and “L” are set as uppercase, and the other letters are set in lowercase.

 

IMPORTANT FONT INFORMATION:

There are specific font conditions that must be adhered to when setting the Personalization Codes within your page layout:

  1. All Adobe Creative fonts are acceptable.
  2. All Google fonts are acceptable.
  3. If the Life Events postcard design has been successfully processed prior, then the font used is acceptable.
  4. If the desired font does NOT match the criteria above, then please use an Open Type font, one permitted for Commercial Use, i.e., Royalty free.
  5. The Variable Type (Personalization line of copy) must be set using a “font” so it can easily be removed/replaced within the PDF. This variable content (Personalization line of copy) cannot be part of an image, i.e., raster format is NOT allowed.

Personalization Codes must be consistent when using one on both the front and back of your postcard, i.e., all instances should be set as either <First_Name> or <Last_Name>

 

A layout side can contain no more than two Personalization Codes per layout side. (See example below).

 


For the PDF (press ready) Ad Submission Guidelines: Click Here