OCP44-L+I

(1 Panel) (4-Color) (Two Sided) (No Bleed)

(With Barcode Match Back Imprinting)

-L” = 7pt Matte Cardstock

+I” = With Imprinting

Size Specifications:

  • Live Image Area: 8.172 inches x 3.313 inches (588.375 points x 238.5 points)
  • Trim: (this is where the paper will be cut): 8.4375 inches x 3.625 inches (607.5 pts x 261 pts)

OCP44-L+I:  Is a Non-Bleed product with imprinting, build the layout using the Live Image Area size. Keep all layout elements that you don’t want to be trimmed or cropped, inside of the Live Image Area.

Click HERE to download the 1-Panel InDesign templates (Horizontal and Vertical Layouts).

Examples of properly built OCP44-L+I with barcode match back imprinting:

Horizontal Layout visual showing where the Trim and Live Area are located:

Horizontal Layout visuals showing where the Imprinting Area can be located:

For Human Readable Imprinting Codes:

The Imprinting Area is the available space for the Imprint Window. It must not be closer than .25″ from the Trim Area, and no more than 4″ from the Trim Area.

The Imprint Window is where the code will be printed, and the Imprint Window must be clear of all backgrounds, images, artwork or text.

The Flap/Front Position Imprint Window must be on side 1:

For the Flap/Front Position in the envelope, the Imprint Window must be located on side 1 and can be on the right or left side of the layout anywhere inside of the Imprinting Area, as seen in the visual below.

The Back/Last Position Imprint Window must be on side 2:

For the Back/Last Position in the envelope, the Imprint Window must be located on side 2 and can be on the right or left side of the layout anywhere inside of the Imprinting Area, as seen in the visual below.

For Imprinting Barcodes:

The Imprinting Area is the available space for the Imprint Window. It must not be closer than .25″ from the Trim Area on the left or right side, and not closer than 1 inch from the Trim Area on the top or bottom, and no more than 4″ from the Trim Area.

The Imprint Window is where the barcode will be printed, and the Imprint Window must be clear of all backgrounds, images, artwork or text.

The Flap/Front Position Imprint Window:

For the Flap/Front Position in the envelope, the Imprint Window must be located on side 1 and can be on the right or left side of the layout anywhere inside of the Imprinting Area (shown in gray), as seen in the visual below.

The Back/Last Position Imprint Window:

For the Back/Last Position in the envelope, the Imprint Window must be located on side 2 and can be on the right or left side of the layout anywhere inside of the Imprinting Area (shown in gray), as seen in the visual below.

**IMPORTANT IMPRINTING NOTE: The Imprint Window must be clear of all backgrounds, images, artwork or text.

For more information on Imprinting, please contact your Valpak representative.

How to build this product:

!!! INCORRECT:

Horizontal Layout visual showing an incorrectly built OCP44-L+I product. NNotice that some background images, text, and the business logo are outside the Live Image Area. This will result in these elements being trimmed when this is printed.

CORRECT:

Horizontal Layout visual showing a correctly built OCP44-L+I product. All of the layout elements are completely contained within the Live Image Area, and the Imprint Window is clear of all backgrounds, images, artwork or text.

PDF (press ready) Ad Submission Guidelines: Click Here

Aug 292019

This page showcases some examples of PlusOne designs. More examples will be added periodically, so please visit this page whenever you’d like to see what’s new!

Click on a category listed below to see PlusOne examples for the selected category.

Asian Restaurants
Auto Repair

Car Wash / Detail
Carpet / Upholstery Cleaning
Dentists

Dry Cleaners / Laundry
Garage Door Installation & Repair
Hair Salons
Heating / Air Conditioning

Home Remodeling / Construction
Ice Cream
Italian Restaurants
Maid Services / Commercial Cleaning
Massage
Mexican Restaurants

Nail Salons
Oil and Lube
Pizza Restaurants

Quick Serve
Roofing and Siding
Sit Down Restaurants

Sub Shops / Deli
Tire Dealers
Window Treatments / Drapery / Blinds
Window / Glass / Door

Click here to proceed to the PlusOne product specifications and guidelines page.

Click here to proceed to the PDF (Press Ready) ad submission guidelines page.


Asian Restaurants

Spec.0014PlusOne – Side 1 (Postcard Side)

Spec.0014PlusOne – Side 2 (Address Side)


Auto Repair

Spec.0013PlusOne – Side 1 (Postcard Side)

Spec.0013PlusOne – Side 2 (Address Side)


Car Wash / Detail

Spec.0021PlusOne – Side 1 (Postcard Side)

Spec.0021PlusOne – Side 2 (Address Side)


Carpet / Upholstery Cleaning

Spec.0019PlusOne – Side 1 (Postcard Side)

Spec.0019PlusOne – Side 2 (Address Side)


Dentists

Spec.0015PlusOne – Side 1 (Postcard Side)

Spec.0015PlusOne – Side 2 (Address Side)


Dry Cleaners / Laundry

Spec.0022PlusOne – Side 1 (Postcard Side)

Spec.0022PlusOne – Side 2 (Address Side)


Garage Door Installation & Repair

Spec.0030PlusOne – Side 1 (Postcard Side)

Spec.0030PlusOne – Side 2 (Address Side)


Hair Salons

Spec.0017PlusOne – Side 1 (Postcard Side)

Spec.0017PlusOne – Side 2 (Address Side)


Heating / Air Conditioning

Spec.0020PlusOne – Side 1 (Postcard Side)

Spec.0020PlusOne – Side 2 (Address Side)


Home Remodeling / Construction

Spec.0025PlusOne – Side 1 (Postcard Side)

Spec.0025PlusOne – Side 2 (Address Side)


Ice Cream

Spec.0034PlusOne – Side 1 (Postcard Side)

Spec.0034PlusOne – Side 2 (Address Side) Separator


Italian Restaurants

Spec.0024PlusOne – Side 1 (Postcard Side)

Spec.0024PlusOne – Side 2 (Address Side)


Maid Services / Commercial Cleaning

Spec.0027PlusOne – Side 1 (Postcard Side)

Spec.0027PlusOne – Side 2 (Address Side)


Massage

Spec.0029PlusOne – Side 1 (Postcard Side)

Spec.0029PlusOne – Side 2 (Address Side)


Mexican Restaurants

Spec.0018PlusOne – Side 1 (Postcard Side)

Spec.0020PlusOne – Side 2 (Address Side)


Nail Salons

Spec.0035PlusOne – Side 1 (Postcard Side)

Spec.0035PlusOne – Side 2 (Address Side)


Oil and Lube

Spec.0023PlusOne – Side 1 (Postcard Side)

Spec.0023PlusOne – Side 2 (Address Side)


Pizza Restaurants

Spec.0011PlusOne – Side 1 (Postcard Side)

Spec.0011PlusOne – Side 2 (Address Side)


Quick Serve

Spec.0031PlusOne – Side 1 (Postcard Side)

Spec.0031PlusOne – Side 2 (Address Side)


Roofing and Siding

Spec.0028PlusOne – Side 1 (Postcard Side)

Spec.0028PlusOne – Side 2 (Address Side)


Sit Down Restaurants

Spec.0012PlusOne – Side 1 (Postcard Side)

Spec.0012PlusOne – Side 2 (Address Side)


Sub Shops / Deli

Spec.0032PlusOne – Side 1 (Postcard Side)

Spec.0032PlusOne – Side 2 (Address Side)


Tire Dealers

Spec.0033PlusOne – Side 1 (Postcard Side)

Spec.0033PlusOne – Side 2 (Address Side)


Window Treatments / Drapery / Blinds

Spec.0026PlusOne – Side 1 (Postcard Side)

Spec.0026PlusOne – Side 2 (Address Side)


Window / Glass / Door

Spec.0016PlusOne – Side 1 (Postcard Side)

Spec.0016PlusOne – Side 2 (Address Side)


Click Here To Return To The Main Category List

Click here to proceed to the PlusOne product specifications and guidelines page.

Click here to proceed to the PDF (Press Ready) ad submission guidelines page.

 

PlusOne Postcard

(PlusOne Card) (4-Color) (Bleed)

 

Size / Design – Specifications:

  • Live Image Area: 8.1667 inches x 4.667 inches (588 points x 336 points)
  • Trim: (this is where the paper will be cut): 8.5 inches x 5 inches (612 pts x 360 pts)
  • Bleed Area: 8.75 inches x 5.25 inches (630 points x 378 points)

PlusOne:  Is a Bleed** product, so background images and art elements can extend into the Bleed area of the template. Keep all layout elements that you don’t want to be trimmed or cropped, inside of the Live Image Area of the template. The Address Area must be clear of all backgrounds, images, artwork or text.

** IMPORTANT Note about Bleed Products: Valpak’s templates are intentionally built without bleed settings applied. If using a Valpak template and your product calls for a bleed, do not enter any bleed settings. Instead, simply build your layout according to the bleed margins designated on the template.

Click HERE to download the InDesign templates.


Example of a properly built PlusOne product:


Side 1 (Postcard Side) layout visual showing where the Bleed Area and Live Image Area are located.

Side 2 (Address Side) layout visual showing where the Bleed Area, Live Image Area, and Address Area are located.

 CRITICAL DESIGN NOTE:  The Address Area must be clear of all backgrounds, images, artwork or text.


 

How to build this product:

Background images and art elements can extend into the Bleed Area of the template. Keep all other text, logo, and important layout elements inside of the Live Image Area of the template. The Address Area must be clear of all backgrounds, images, artwork or text.

!!! INCORRECT:

Visual showing an incorrectly built PlusOne product. Notice that both the Mercedes logo and the headline are extending into the Bleed Area. Also notice that design elements are extending into the Address Area. This does not meet Valpak guidelines for PlusOne products.

CORRECT:

Visual showing a correctly built PlusOne product. Only the background is extending into the Bleed Area, and all the important layout elements are completely within the Live Image Area. The Address Area is also clear of all backgrounds, images, artwork or text.

For the PDF (press ready) Ad Submission Guidelines: Click Here


If you are designing a new PlusOne product and would like to get some design ideas, please check out our Lean Gallery here:  www.valpaklean.com

 

OnPak-A / On-Envelope Address Side

(On Envelope Advertisement) (4-Color) (With Bleed)

 

Size Specifications:

  • Live Image Area: 3.75 inches x 2.2 inches (270 points x 158.4 points)
  • Bleed Area: 3.9 inches x 2.35 inches (280.8 points x 169.2 points)
  • Graphic Design for On-Pak must be landscape (horizontal). Portrait/vertical designs are NOT allowed.

OnPak-A:  Is a Bleed** product, background images and art elements can extend into the Bleed area of the template. Keep all layout elements that you don’t want to be trimmed or cropped, inside of the Live Image Area of the template.

** IMPORTANT Note about Bleed Products: Valpak’s templates are intentionally built without bleed settings applied. If using a Valpak template and your product calls for a bleed, do not enter any bleed settings. Instead, simply build your layout according to the bleed margins designated on the template.

Click HERE to download the InDesign templates.

 

Example of a properly built OnPak-A product: Remember – NO VERTICAL designs. On-Pak layouts must be designed as landscape/horizontal format.


 

 

Layout visual showing where the Bleed Area and Live Image Area are located.

 

How to build this product:

The background images and art elements can extend into the Bleed Area. Keep all other layout elements inside of the Live Image Area. 

 

!!! INCORRECT:

Visual showing an incorrectly built OnPak-A product. Notice the Pizza Nova banner extending into the Bleed Area on the bottom right of the layout. This does not meet Valpak guidelines for OnPak-A products.

CORRECT:

Visual showing a correctly built OnPak-A product. Only the background is extending into the Bleed Area, and all the important layout elements are completely within the Live Image Area.

 

For the PDF (press ready) Ad Submission Guidelines: Click Here

 

______________________________________________________________________________________________________

 

 

Jan 042018

 

Do’s and Don’ts…

  • MOST IMPORTANTUse the Lean Template on MDC whenever you wish to have Valpak home office create a Lean ad design for your client. Using this form will ensure the ad is properly routed to a key designer.This includes situations where you wish to convert an existing mailed piece into a new look following the Lean principles. See page 4 for more information about the MDC Lean Template form.
  • Do NOT use a Change Request for Lean ads  – More information on page 4
  • A Valpak artist has more artistic freedom when building Lean ads. For example, a Valpak artist may add, replace, or remove content from your ad that does not adhere to the definition of Lean
  • Do not include a specific instruction to add a dashed border around an offer. The intent of Lean ads is to provide a contemporary upscale look, and a dashed border will almost always make the entire ad look outdated and amateur in terms of its design aesthetics.
  • Do not feel obligated to provide an image if you do not have any high quality/professional imagery. Let the Valpak artist choose an image from their stock images that works best for your client.
  • A client’s logo is extremely important and helps with brand recognition. A layout’s color scheme and other design concepts are often built around your client’s logo. Attempt to obtain the highest quality logo possible.
    More information about logos can be found on the next page
  • Try to avoid including a list of services offered to appear on Side 1 – Save this information for Side 2.
  • Avoid wordy testimonials. Verbose testimonials can compete for valuable real estate on a layout and make it difficult for the artist to design a visually compelling design, especially when requested on side 1.
  • Avoid the use of maps. If your client insists on having a map then place it on side 2.
    More on maps can be found on the next page
  • Avoid using storefront/interior restaurant images, unless the image is a vital selling point. Images of food, an attractive model, or a specific product sold by the merchant is more appealing.
  • Keep images relevant to what is being offered. No owners’ pets and avoid family/staff images. These images can make it more difficult to provide you with an upscale/professional ad agency type design aesthetic. – If your client insists on such images, then include them on side 2.
  • Do not go overboard with submitting numerous images. If you provide multiple images, be aware that the Valpak artist will most likely not use all of them for aesthetic reasons.
  • Do not request bursts, page curls, or clip art. Such items will both downgrade the aesthetics and compete for valuable real estate. An exception may be seasonal ads.
  • Do not include service logo/icons on Side 1. Example: ASE, BBB, AAA, MLS Realtor, WiFi, Award logos, Smog Check, Energy Star, etc. If your client insists then request they be used on Side 2.
  • Do not request multiple third-party logos to appear on Side 1 – Think automotive and hair salons that contain many brand logos. Feature such logos on side 2.
    Example, notice the hair product logos featured on Side 2 of the ad below:
    As with everything else, there may be exceptions… For example, if Co-Op dollars are being received from the manufacturer then restricting such a logo to appear on Side 1 may not be possible.

  • Avoid specific design instructions. For example, “Use big bold fonts… Place the address information underneath the logo.” This type of information is too restrictive, let the artist make these design choices.
  • Do not request credit card or social media logos to appear on Side 1
  • Do not request to include the client’s address or phone number inside an offer since it is already present on the ad and it will detract from the overall design
    The less text you include on Side 1 the better the design will appear
  • An advertiser’s website and its images are often a good resource. Replicating design concepts and/or images from a compelling website can help with brand recognition.However, Valpak does not have legal permission to pull images from a website unless we are granted permission to do so. If your client grants permission then please state the following when applicable:
    Use any images from the clients website www.xyzxyz.com that work best.
  • Avoid run-on disclaimers. Attempt to keep offer disclaimers brief whenever possible. The more text on Side 1, the less professional and upscale it will appear.
  • Franchise Artists – Please see page 5 for a form gathering PDF you can download and provide to sales reps to make your job easier for building Lean Ads

Another Ad Example…

 Side 1

Notice the limited information provided for Side 1.
Also notice that no headline was provided and the artist was instructed to locate a stock image. Note, this particular Side 1 is teetering on having too much content.

Side 2

Additional offers and extraneous information was placed on Side 2:

See Page 2 for additional information

See Page 3 for Lean design examples

See Page 4 for details on MDC Lean template

See Page 5 for a franchise artist information gathering PDF

For Lean Ad FAQsClick Here

For question or concerns regarding Lean design email: valpaklean@valpak.com

 

2OFP44-W+L

(2 Panel) (4-Color) (Two Sided) (No Bleed)

2 Panel Flyer

-W” = 54# matte paper

+L” = Price Varient

 

Size Specifications:

  • Live Image Area: 8.1875 inches x 6.9861 inches (589.5 points x 503 points)
  • Trim: (where the paper will be cut) 8.4375 inches x 7.25 inches (607.5 points x 522 points)

2-Panel Oversized Flyer: Is a Non-Bleed product, build the layout using the Live Image Area size. Keep all layout elements that you don’t want to be trimmed or cropped, inside of the Live Image Area.

 

Click HERE to download the 2-Panel InDesign templates (Horizontal Layouts).

 

Examples of properly built Oversized 2-Panel Flyer products:

 

Horizontal Layout visual showing the Trim and Live Area, and indicating where the Fold and Gutters are located.

 

 

How to build this product:

 

!!! INCORRECT:

Horizontal Layout visual showing an incorrectly built Oversized 2-Panel Flyer product. Notice that the “Call Now” button is outside the Live Image Area. This will result in the button being trimmed when this is printed.

 

CORRECT:

Horizontal Layout visual showing a correctly built Oversized 2-Panel Flyer product. All of the layout elements are completely contained within the Live Image Area.

 

 

PDF (press ready) Ad Submission Guidelines: Click Here

 

CP44-C+I

(1 Panel) (4-Color) (Two Sided) (No Bleed)

(With Barcode Match Back Imprinting)

-C” = 9pt UnCoated Cardstock Paper

+I” = Imprinting

Size Specifications:

  • Live Image Area: 7.9167 inches x 3 inches (570 points x 216 points)
  • Trim: (this is where the paper will be cut): 8.25 inches x 3.5 inches (594 points x 252 points)

CP44-C+I:  Is a Non-Bleed product with barcode imprinting, build the layout using the Live Image Area size. Keep all layout elements that you don’t want to be trimmed or cropped, inside of the Live Image Area. This product can also be designed for Imprinting.

Click HERE to download the InDesign templates (Horizontal and Vertical Layouts).

Examples of properly built CP44-C+I with barcode imprinting:

Horizontal Layout visual showing where the Trim and Live Area are located:

Horizontal Layout visual showing where the Imprinting Area can be located:

The Imprinting Area is the available space for the Imprint Window. It must not be closer than .25″ from the Trim Area, and no more than 4″ from the Trim Area.

The Imprint Window is where the barcode will be printed, and the Imprint Window must be clear of all backgrounds, images, artwork or text.

The Flap/Front Position Imprint Window must be on the right side of side 1:

For the Flap/Front Position in the envelope, the Imprint Window must be located on side 1 and on the right side of the layout anywhere inside of the Imprinting Area, as shown in the visual below.

The Back/Last Position Imprint Window must be on the left side of side 2:

For the Back/Last Position in the envelope, the Imprint Window must be located on side 2 and on the left side of the layout anywhere inside of the Imprinting Area, as shown in the visual below.

**IMPORTANT IMPRINTING NOTE: The Imprint Window must be clear of all backgrounds, images, artwork or text.

For more information on Imprinting, please contact your Valpak representative.

How to build this product:

!!! INCORRECT:

Horizontal Layout visual showing an incorrectly built CP44-K+I product. Notice that there are portions of text and part of the image positioned outside the Live Image Area. This will result in these elements being trimmed when this is printed.

 

CORRECT:

Horizontal Layout visual showing a correctly built CP44-K+I product. All of the layout elements are completely contained within the Live Image Area, and the Imprint Window is clear of all backgrounds, images, artwork or text.

PDF (press ready) Ad Submission Guidelines: Click Here

CP44-C+I

(1 Panel) (4-Color) (Two Sided) (No Bleed)

(With Barcode Imprinting)

-C” = 9pt UnCoated Cardstock Paper

+I” = Imprinting

Size Specifications:

  • Live Image Area: 7.9167 inches x 3 inches (570 points x 216 points)
  • Trim: (this is where the paper will be cut): 8.25 inches x 3.5 inches (594 points x 252 points)

CP44-C+I:  Is a Non-Bleed product with barcode imprinting, build the layout using the Live Image Area size. Keep all layout elements that you don’t want to be trimmed or cropped, inside of the Live Image Area. This product can also be designed for Imprinting.

Click HERE to download the InDesign templates (Horizontal and Vertical Layouts).

Examples of properly built CP44-C+I with barcode imprinting:

Horizontal Layout visual showing where the Trim and Live Area are located:

Horizontal Layout visual showing where the Imprinting Area can be located:

The Imprinting Area is the available space for the Imprint Window. It must not be closer than .25″ from the Trim Area, and no more than 4″ from the Trim Area.

The Imprint Window is where the barcode will be printed, and it can be on the left or right side of the layout anywhere inside of the Imprinting Area.

**IMPORTANT IMPRINTING NOTE: The Imprint Window must be clear of all backgrounds, images, artwork or text.

For more information on Imprinting, please contact your Valpak representative.

How to build this product:

!!! INCORRECT:

Horizontal Layout visual showing an incorrectly built CP44-K+I product. Notice that the “Speed Pass” artwork is outside the Live Image Area. This will result in this element being trimmed when this is printed.

CORRECT:

Horizontal Layout visual showing a correctly built CP44-K+I product. All of the layout elements are completely contained within the Live Image Area, and the Imprint Window is clear of all backgrounds, images, artwork or text.

PDF (press ready) Ad Submission Guidelines: Click Here

OCB44-L+I

(1 Panel) (4-Color) (Two Sided) (With Bleed)

(With Barcode Match Back Imprinting)

-L” = 7pt Matte Cardstock

+I” = With Imprinting

Size Specifications:

  • Live Image Area: 8.172 inches x 3.313 inches (588.375 points x 238.5 points)
  • Trim: (this is where the paper will be cut): 8.4375 inches x 3.625 inches (607.5 pts x 261 pts)
  • Bleed: 8.6875 inches x 3.875 inches (625.5 points x 279 points)

OCB44-L+I:  Is a Bleed** product with barcode match back imprinting, background images and art elements can extend to the Bleed size. Keep all layout elements that you don’t want to be trimmed or cropped, inside of the Live Image Area.

** IMPORTANT Note about Bleed Products: Valpak’s templates are intentionally built without bleed settings applied. If using a Valpak template and your product calls for a bleed, do not enter any bleed settings. Instead, simply build your layout according to the bleed margins designated on the template.

Click HERE to download the 1-Panel InDesign templates (Horizontal and Vertical Layouts).

Examples of properly built OCB44-L+I with barcode match back imprinting:

Horizontal Layout visual showing where the Bleed, Trim and Live Area are located:

Horizontal Layout visuals showing where the Imprinting Area can be located:

For Human Readable Imprinting Codes:

The Imprinting Area is the available space for the Imprint Window. It must not be closer than .25″ from the Trim Area, and no more than 4″ from the Trim Area.

The Imprint Window is where the code will be printed, and the Imprint Window must be clear of all backgrounds, images, artwork or text.

The Flap/Front Position Imprint Window must be on side 1:

For the Flap/Front Position in the envelope, the Imprint Window must be located on side 1 and can be on the right or left side of the layout anywhere inside of the Imprinting Area, as seen in the visual below.

The Back/Last Position Imprint Window must be on side 2:

For the Back/Last Position in the envelope, the Imprint Window must be located on side 2 and can be on the right or left side of the layout anywhere inside of the Imprinting Area, as seen in the visual below.

For Imprinting Barcodes:

The Imprinting Area is the available space for the Imprint Window. It must not be closer than .25″ from the Trim Area on the left or right side, and not closer than 1 inch from the Trim Area on the top or bottom, and no more than 4″ from the Trim Area.

The Imprint Window is where the barcode will be printed, and the Imprint Window must be clear of all backgrounds, images, artwork or text.

The Flap/Front Position Imprint Window:

For the Flap/Front Position in the envelope, the Imprint Window must be located on side 1 and can be on the right or left side of the layout anywhere inside of the Imprinting Area (shown in gray), as seen in the visual below.

The Back/Last Position Imprint Window:

For the Back/Last Position in the envelope, the Imprint Window must be located on side 2 and can be on the right or left side of the layout anywhere inside of the Imprinting Area (shown in gray), as seen in the visual below.

**IMPORTANT IMPRINTING NOTE: The Imprint Window must be clear of all backgrounds, images, artwork or text.

For more information on Imprinting, please contact your Valpak representative.

How to build this product:

!!! INCORRECT:

Horizontal Layout visual showing an incorrectly built OCB44-L+I product. Notice that the business logo is outside the Live Image Area. This will result in the business logo being trimmed.

CORRECT:

Horizontal Layout visual showing a correctly built OCB44-L+I product. The background is fully extending to the bleed size, and all the important layout elements are completely within the Live Image Area.

PDF (press ready) Ad Submission Guidelines: Click Here

OCB44-L+I

(1 Panel) (4-Color) (Two Sided) (With Bleed)

(With Barcode Imprinting)

-L” = 7pt Matte Cardstock

+I” = With Imprinting

Size Specifications:

  • Live Image Area: 8.172 inches x 3.313 inches (588.375 points x 238.5 points)
  • Trim: (this is where the paper will be cut): 8.4375 inches x 3.625 inches (607.5 pts x 261 pts)
  • Bleed: 8.6875 inches x 3.875 inches (625.5 points x 279 points)

OCB44-L+I:  Is a Bleed** product with barcode imprinting, background images and art elements can extend to the Bleed size. Keep all layout elements that you don’t want to be trimmed or cropped, inside of the Live Image Area.

** IMPORTANT Note about Bleed Products: Valpak’s templates are intentionally built without bleed settings applied. If using a Valpak template and your product calls for a bleed, do not enter any bleed settings. Instead, simply build your layout according to the bleed margins designated on the template.

Click HERE to download the 1-Panel InDesign templates (Horizontal and Vertical Layouts).

Examples of properly built OCB44-L+I with barcode imprinting:

Horizontal Layout visual showing where the Bleed, Trim and Live Area are located:

Horizontal Layout visual showing where the Imprinting Window can be located:

The Imprinting Area is the available space for the Imprint Window. It must not be closer than .25″ from the Trim Area, and no more than 4″ from the Trim Area.

The Imprint Window is where the barcode will be printed, and can be on the left or right side of the layout anywhere inside of the Imprinting Area.

**IMPORTANT IMPRINTING NOTE: The Imprint Window must be clear of all backgrounds, images, artwork or text.

For more information on Imprinting, please contact your Valpak representative.

How to build this product:

!!! INCORRECT:

Horizontal Layout visual showing an incorrectly built OCB44-L+I product. Notice that the business logo is outside the Live Image Area. This will result in the business logo being trimmed.

 

CORRECT:

Horizontal Layout visual showing a correctly built OCB44-L+I product. The background is fully extending to the bleed size, and all the important layout elements are completely within the Live Image Area, and the Imprint Window is clear of all backgrounds, images, artwork or text.

PDF (press ready) Ad Submission Guidelines: Click Here

2OFP44-W+I

(2 Panel) (4-Color) (Two Sided) (No Bleed)

2 Panel Flyer

-W” = 54# matte paper

+I” = With Imprinting

Size Specifications:

  • Live Image Area: 8.1875 inches x 6.9861 inches (589.5 points x 503 points)
  • Trim: (where the paper will be cut) 8.4375 inches x 7.25 inches (607.5 points x 522 points)

2-Panel Oversized Flyer: Is a Non-Bleed product, build the layout using the Live Image Area size. Keep all layout elements that you don’t want to be trimmed or cropped, inside of the Live Image Area. This product can also be designed for imprinting.

Click HERE to download the 2-Panel InDesign templates (Horizontal Layouts).

Examples of properly built Oversized 2-Panel Flyer products:

IMPORTANT:

The Oversized 2-Panel Flyer does not need to be designed in an imprinting format as seen above. The material type simply represents that the product is printed on oversized card stock paper. How the coupon layout is designed is entirely up to the advertiser.

Horizontal Layout visual showing the Trim and Live Area, and indicating where the Fold and Gutters are located:

Horizontal Layout visual showing where the Imprinting Area can be located:

The Imprinting Area is the available space for the Imprint Window. It must not be closer than .25″ from the Trim Area, and no more than 4″ from the Trim Area.

The Imprint Window is where the code will be printed, and it can be on the left or right side of the layout anywhere inside of the Imprinting Area.

**IMPORTANT IMPRINTING NOTE: The Imprint Window must be clear of all backgrounds, images, artwork or text.

For more information on imprinting, please contact your Valpak representative.

How to build this product:

!!! INCORRECT:

Horizontal Layout visual showing an incorrectly built Oversized 2-Panel Flyer product. Notice that the “Call Now” button is outside the Live Image Area. This will result in the button being trimmed when this is printed.

CORRECT:

Horizontal Layout visual showing a correctly built Oversized 2-Panel Flyer product. All of the layout elements are completely contained within the Live Image Area, and the Imprint Window is clear of all backgrounds, images, artwork or text.

PDF (press ready) Ad Submission Guidelines: Click Here

 

Although it’s a bit old, I find this to be one of the better videos that describes how to use “Content Aware Scale” in conjunction with a saved selection to protect an area from being affected in the process.

 

 

This feature is useful for landscape images, especially those where the horizon line is not level.

 

IMPORTANT –  Install all the scripts listed below in the proper location on your Mac.

 

Corner Effects:
Download Corner Effects

Click Here to learn more about saving, installing, and using scripts with InDesign.

Click Here to learn more about creating a Keyboard Shortcut in InDesign.

 

This script provides functionality that is significantly lacking in InDesign’s default corner effects command. This script allows you to apply a corner effect to one, two, or all corners of an InDesign frame.

 

NOTE: If you are using InDesign CS5 and later you should take a look at the “Live Corners” video: Click Here


 

Add Anchor Points:
Download Add Anchor Points

Click Here to learn more about saving, installing, and using scripts with InDesign.

Click Here to learn more about creating a Keyboard Shortcut in InDesign.

 

If you are a fan of Adobe Illustrator then you may be wondering why InDesign doesn’t contain “add anchor points?” This script does exactly what you would expect, it adds anchor points directly between any two anchor points within a selected frame, oval, or polygon.

 


 

Make Grid:
Download Make Grid

Click Here to learn more about saving, installing, and using scripts with InDesign.

Click Here to learn more about creating a Keyboard Shortcut in InDesign.

 

Make Grid provides a very fast way to divide a frame into numerous equal sections. It even allows you to provide some gutter width between the resulting rectangles.

 


 

Add Guides:
Download Add Guides

Click Here to learn more about saving, installing, and using scripts with InDesign.

Click Here to learn more about creating a Keyboard Shortcut in InDesign.

 

If you are a fan of using guides, then you will absolutely love this script.

 

 


 

Disclaimer Scripts:
Download Disclaimer Scripts

Click Here to learn more about saving, installing, and using scripts with InDesign.

Click Here to learn more about creating a Keyboard Shortcut in InDesign.

 

These scripts automatically typeset each of our five standard Valpak offer disclaimers. These 5 scripts may not be very useful if you do not find yourself typing one of the 5 disclaimers very often.

 

 

 

Creating a Keyboard Shortcut in InDesign

The steps listed below explain the process to create a Keyboard shortcut for a random script that was placed in the Scripts directory.

 

1. Start by selecting the Keyboard Shortcuts option in the Edit menu pull-down in InDesign.

 

2. Then click on the “New Set” button:

 

3. Enter a name for your custom Keyboard Shortcut set:

4. Then select the “Scripts” option in the Product Area pull-down menu.

5. Select the End of Ad – Issue Detector script in the Commands section (this example shows the InDesign CS4 version).

6. Enter the keyboard shortcut keys you want to use for this script function in the “New Shortcut” area (Make sure the keyboard keys you select do not conflict with existing keyboard commands).

7. Click “Assign“.

 

8. When finished assigning the Shortcut keys, Click on the “Save” button, and then click “OK” to finish the process.

 

The new Keyboard Shortcuts are now available for use in any InDesign document.

 

 

Applescripts for InDesign:

• InDesign Libraries Application Script

• ExportPDFs.app – & – ExportPDFs-InApp.scpt

• InDesign End Of Ad – Issue Detector with Export PDF Script

 

Illustrator Scripts

• Illustrator Scripts

 

Other Extras:

• Assigning Keyboard Shortcuts

• Thin white lines appearing on my PDF, why?

• Freebies

 

Click Here to learn more about saving, installing, and using scripts with InDesign.

Click Here to learn more about creating a Keyboard Shortcut in InDesign.

 

 


 

ExportPDFs.app – & – ExportPDFs-InApp.scpt (MAC only)

Click Here or click the image below to download a zip file that contains the droplet application, “ExportPDFs.app” and the standalone script, “ExportPDFs-InApp.scpt”

 

Click Here or click the icon above to download the ExportPDFsUserGuide.pdf.

Click Here to open the user guide in your web browser.

IMPORTANT:
The user guide explains the many quality checks and export features built into “ExportPDFs.app” and the standalone script called “ExportPDFs-InApp.scpt“.

 

Helpful Links:

Click Here for instructions on how to install an InDesign script.

Click Here to learn more about creating a Keyboard Shortcut in InDesign.

 

 

 

 

 

InDesign End Of Ad – Issue Detector – with Export PDF Functionality (MAC only)


Click Here or click the icon above to download the zip file that contains the EndOfAdIssueDetector-WithExportPDF.scpt

Click Here for instructions on how to install an InDesign script.

Click Here to learn more about creating a Keyboard Shortcut in InDesign.

 

 

What does the End of Ad – Issue Detector script do?

This is a very helpful script that will check for common issues in the InDesign document. If these issues exist, the script will display a dialog warning and give the user the option to fix the issue.

The End of Ad – Issue Detector script will automatically convert all RGB and SPOT color swatches to Process CMYK.

Learn more about the issues of using Spot Colors in 4-Color printing – Click Here

 

Other issues are not fixed automatically. Instead, the End of Ad – Issue Detector Script will provide a pop-up “Warning Prompt” for the user to fix the issue.

After each issue is fixed, the End of Ad – Issue Detector Script should be run again to locate any other issues that may exist.

Listed below are the pop-up “Warnings & Prompts” that may occur when performing the End of Ad – Issue Detector script. Click on a link to be taken to that section for more details:

  1. Warning – Modified or Missing Links
  2. Warning – Overset Text Frames
  3. Warning – Low Resolution Images
  4. Warning – Placed RGB images
  5. Warning – Black object set to 100% Black
  6. Warning – Objects found on the Pasteboard
  7. Export PDF Functionality

 

 


 

 

 

Warning – Modified or Missing Links

This warning message occurs when the script locates one or more modified or missing linked images.

This issue can be fixed by selecting the modified/missing links in the Links panel, updating modified links and/or relinking missing links.

 

In the example below, “Show Frame Edges” is turned on to reveal tiny icons in the document that coincide with the “missing” and “modified” link warnings displayed in the “Links” panel.

Careful! After resolving the link issues, be sure to review your ad to make sure the placed images did not shift position after being updated.

 

 


 

 

 

 

Warning – Overset Text Frames

 

This warning message occurs when the script has located a text frame that is overset.

 

This issue can be fixed by enlarging the text frame, reducing the size of the text in the text frame, or removing text from the text frame. In this example, the overset text frame was enlarged slightly to reveal the overset text.

 

 

 

 

 


 

Warning – Low Resolution Images

This warning message occurs when the script detects one of more low resolution images.

 

The ad above contains two low resolution images.

 

IMPORTANT: It is not recommended you click the “Stop And Fix” button for the first time you execute the End-Of-Ad script. Let it continue to check for other problematic images as well.

First low resolution image detected. Press the button, “OK, leave as-is”

Second low resolution image detected…

 

 


 

 

Warning – Placed RGB images

Valpak guidelines require that all image, artwork and text colors must be CMYK. This warning message occurs when the script has located any RGB images used in the document.

 

To fix this issue, RGB images should be converted to CMYK in Photoshop, and then re-linked in the InDesign document.

 

 

 


 

 

Warning – Black object set to 100% Black

These warning message occur when the script has located objects set with a 100% BLACK fill, or filled with “REGISTRATION” color, or if both instances exist on your layout.

 

Below are two examples of what black overprinting can do to an object on an ad.

 

 

IMPORTANT: The script does NOT check for 100% black text, because setting small text to 100% BLACK is preferred. The script is only checking for other objects as seen in the example below.

This message is intended to be a reminder for the user to check black object(s) and determine if the black object stacking order overlaps with other objects. If it does, this may create overprint issues, and the color should be changed to 99% black or a rich black to ensure that the object will knock-out. The End of Ad – Issue Detector Script will fix this for you if you click on the “Yes – Let Script Fix Blacks” button in the warning pop-up window.

 

In this example, the rounded-corner rectangle shape was using a 100% black fill color and there were objects behind the object that would have presented an overprint issue if the black is left at 100%. When the “Yes – Let Script Fix Blacks” button in the pop-up warning window was selected, the End of Ad – Issue Detector Script fixes this by converting the 100% black to 99% black to ensure that the black object will knock-out when printed.

The result of pressing “Yes – Let Script Fix Blacks” –

Notice that the script automatically set the fill color to 99% BLACK, which will force a knockout and print correctly.

 

 

 

 

 

 


 

 

Warning – Objects found on the pasteboard

This warning message occurs when the script has located objects on the pasteboard.

 

This issue is easily fixed by examining the pasteboard for any unused objects, text boxes or images that exist and then removing them. In this example, there is an unused image on the pasteboard. Removing the image fixes the issue.

 

 

 

 


 

 

If you bypassed some issues such as RGB images, and left any “Blacks” issues go unfixed, then you will be presented with a “Finished” dialog that will disappear after 2 seconds.

At this point you must go back and fix all of the issues within your layout.

 

 

Export PDF Functionality:

If the script makes it all the way through with no issues, or the only issue was related to “100% BLACK” or “REGISTRATION” fill colors that you let the script fix, then you will presented with a dialog that will allow you to export a PDF of your document.

If you press the “Yes” button you will be presented with this main dialog screen.

You have a choice of creating a secured Proof PDF, a PDF appropriate for use in the Blue Envelope, or both at once. You also have the choice to create separate folders for each document exported and to automatically open your PDF(s) for inspection after being created. The first time you use the tool it will be set to default settings. If you choose different settings, your choices will be remembered the next time you use the tool.

 

If you choose to create a Proof PDF or both types at once — in this example we chose “Both” — you will be presented with a second dialog screen in which you may set a password to secure your Proof PDFs against editing by outside parties, and also what DPI to use for images embedded in the Proof PDF.

As with the main settings, the tool will remember the password and DPI setting you choose the next time you use this script.

 

WARNING! …

The DPI setting you choose will affect the size and appearance of your Proof PDF. A lower DPI will create a smaller file. A higher DPI will improve the appearance of images on screen and on paper, should you choose to print it for review.

 

Once you have chosen your settings, the tool will begin processing your document.

Be patient! It will take a little while for the tool to generate the PDF.

 

On rare Occasions, you might have already exported a PDF using the script and you have it open in Acrobat. If you were to execute the “EndOfAdIssueDetector-WithExportPDF.scpt” once again for the same ad you will receive this warning explaining that the PDF is open.

 

If all went well, you will receive notice that your PDFs are ready.

If you chose “Open PDFs after creating” on the main screen, the PDFs will now open in your preferred application for opening PDFs.

Your PDFs are located in a folder on your Desktop named “PDF-Exports.”

If you chose “Save PDFs in separate folders” on the main screen, both Proof and Blue Envelope PDFs for your document are in a folder with the same name as the document.

WARNING! …

If a Proof or Blue Envelope PDF for your document already exists in this location, it will be replaced if you export PDFs for the same document again.

 

Note: If you have questions about any of these scripts, feel free to contact me directly:
email: jeff_reumann@valpak.com
phone: 727-399-3000 ext 3713

 

 

 

 

 

 

 

 

 

 


 

 

 

NOTE, you must install all the scripts listed below in the proper location on your Mac.

 

Corner Effects:
Download Corner Effects

Click Here to learn more about saving, installing, and using scripts with InDesign.

Click Here to learn more about creating a Keyboard Shortcut in InDesign.

 

This script provides functionality that is significantly lacking in InDesign’s default corner effects command. This script allows you to apply a corner effect to one, two, or all corners of an InDesign frame.

 

NOTE: If you are using InDesign CS5 and later you should take a look at the “Live Corners” video: Click Here


 

Add Anchor Points:
Download Add Anchor Points

Click Here to learn more about saving, installing, and using scripts with InDesign.

Click Here to learn more about creating a Keyboard Shortcut in InDesign.

 

If you are a fan of Adobe Illustrator then you may be wondering why InDesign doesn’t contain “add anchor points?” This script does exactly what you would expect, it adds anchor points directly between any two anchor points within a selected frame, oval, or polygon.

 


 

Make Grid:
Download Make Grid

Click Here to learn more about saving, installing, and using scripts with InDesign.

Click Here to learn more about creating a Keyboard Shortcut in InDesign.

 

Make Grid provides a very fast way to divide a frame into numerous equal sections. It even allows you to provide some gutter width between the resulting rectangles.

 


 

Add Guides:
Download Add Guides

Click Here to learn more about saving, installing, and using scripts with InDesign.

Click Here to learn more about creating a Keyboard Shortcut in InDesign.

 

If you are a fan of using guides, then you will absolutely love this script.

 

 


 

Disclaimer Scripts:
Download Disclaimer Scripts

Click Here to learn more about saving, installing, and using scripts with InDesign.

Click Here to learn more about creating a Keyboard Shortcut in InDesign.

 

These scripts automatically typeset each of our five standard Valpak offer disclaimers. These 5 scripts may not be very useful if you do not find yourself typing one of the 5 disclaimers very often.

 

 

 

 

 


 

 

 

 

Creating a Keyboard Shortcut in InDesign

The steps listed below explain the process to create a Keyboard shortcut for the End of Ad – Issue Detector script.

 

1. Start by selecting the Keyboard Shortcuts option in the Edit menu pull-down in InDesign.

 

2. Then click on the “New Set” button:

 

3. Enter a name for your custom Keyboard Shortcut set:

4. Then select the “Scripts” option in the Product Area pull-down menu.

5. Select the End of Ad – Issue Detector script in the Commands section (this example shows the InDesign CS4 version).

6. Enter the keyboard shortcut keys you want to use for this script function in the “New Shortcut” area (Make sure the keyboard keys you select do not conflict with existing keyboard commands).

7. Click “Assign“.

 

8. When finished assigning the Shortcut keys, Click on the “Save” button, and then click “OK” to finish the process.

 

The new Keyboard Shortcuts are now available for use in any InDesign document.

 

 

 

 

 

InDesign Object Libraries:

Latest update 08/18/16

Click Here or click on the icon above to download a zip file that contains the InDesign_Object_Libraries.app

 

InDesign object libraries help you organize graphics, text, and other items you use often. For example, rather than creating a unique offer box from scratch, you can open the offer box library panel and drag the pre-built offer box directly onto your active document.

 

This is an application bundle script. I recommend you place the InDesign_Object_Libraries.app in your “Applications” folder and then drag an alias into your Dock. This way whenever you want to open up all the Valpak library items into nicely organized tabs, all you have to do is double-click the Dock item.

“Miscellaneous”Why is it empty?
Obviously you can create new libraries files and save them anywhere on your Mac. However, double-clicking this application script will only open the .indl files that exist within the contents of this application. For this reason, we have included a “Miscellaneous” document that will allow you to place new items that you don’t wish to include within any of the other existing categories. Watch the video below:

 

[jwplayer mediaid=”19417″]

 

Note: These library items are specific to InDesign. They are not the same as “CC Libraries”. However, they can be used in conjunction with “CC Libraries”. To learn more Click Here.

 

Jul 292016

 

Freebies:

• Illustrator Graphic Styles, Brushes, Pattern Swatches: CLICK HERE

• Photoshop Brushes: CLICK HERE

 

Grayscale Textures for InDesign

Want some of those grayscale TIFF textures for colorizing in InDesign? Download them here:

Textures.zip

 

 

This powerful new feature will serve as a good starting point to help silhouette an image from its background

 

More detail about this feature can be found here.

 

If you are ambitious and wish to learn some things you “definitely” have never seen before done in Photoshop then watch this “VERY” advanced video:

 

 

Whether or not you will ever use this on a coupon image, it’s fun to play with nonetheless

 

It’s definitely not the easiest tool to use in Illustrator, but it can be useful on occasion.

 

And for a much deeper dive into this powerful tool…

 

A Spot Color that interacts with the transparency flattening process will not output correctly in CMYK printing.

Example: You create a logo that contains two spot colors (in this case, I’ve used PMS Blue 072 and PMS Red 032). The logo has a drop shadow behind it, and you’ve correctly set Illustrator’s or InDesign’s Drop Shadow feature to use the Blue 072 spot color. In Illustrator or InDesign the logo appears correct (see below).

 

Then you save the art as a PDF/X-1a file because that’s what you have always been told to do in order to make sure that it will print correctly.

 

This is the file your receive from the printer (see below).

 

If you want to know more about why this happens, please watch this video (see below).

[jwplayer mediaid=”19481″]

Continue reading »

CP44-C+I

(1 Panel) (4-Color) (Two Sided) (No Bleed)

-C” = 9pt UnCoated Cardstock Paper

+I” = Imprinting

Size Specifications:

  • Live Image Area: 7.9167 inches x 3 inches (570 points x 216 points)
  • Trim: (this is where the paper will be cut): 8.25 inches x 3.5 inches (594 points x 252 points)

CP44-C+I:  Is a Non-Bleed product with imprinting, build the layout using the Live Image Area size. Keep all layout elements that you don’t want to be trimmed or cropped, inside of the Live Image Area. This product can also be designed for Imprinting.

Click HERE to download the InDesign templates (Horizontal and Vertical Layouts).

Examples of properly built CP44-C+I with imprinting:

Horizontal Layout visual showing where the Trim and Live Area are located:

Horizontal Layout visual showing where the Imprinting Area can be located:

The Imprinting Area is the available space for the Imprint Window. It must not be closer than .25″ from the Trim Area, and no more than 4″ from the Trim Area.

The Imprint Window is where the code will be printed, and can be on the left or right side of the layout anywhere inside of the Imprinting Area.

**IMPORTANT IMPRINTING NOTE: The Imprint Window must be clear of all backgrounds, images, artwork or text.

For more information on Imprinting, please contact your Valpak representative.

How to build this product:

!!! INCORRECT:

Horizontal Layout visual showing an incorrectly built CP44-C+I product. Notice that the “Free Admission” circle, and part of the background images are outside the Live Image Area. This could result in the circle text being trimmed when this is printed.

CORRECT:

Horizontal Layout visual showing a correctly built CP44-C+I product. All of the layout elements are completely contained within the Live Image Area, and the Imprint Window is clear of all backgrounds, images, artwork or text.

 PDF (press ready) Ad Submission Guidelines: Click Here

 

This video explains the “Shadows/Highlights” function, which might be one of my favorite and most often used Photoshop features.

In theory, “Shadow/Highlights” should be used on about 80% of the images we receive from our franchises.

 

 

 

This is a rather lengthy video. But it is very useful and touches upon a few important tools within Photoshop, such as “Hue/Saturation”, “Color Range”, “Color Balance” and of course using adjustment layers as layer masks to hide/reveal objects beneath, which I hope you already do?

 

 

On-Pak / On-Envelope

(On Envelope Advertisement) (4-Color) (With Bleed)

 

Size / Design – Specifications:

  • Live Image Area: 6.52 inches x 3.18 inches (469.5 points x 229 points)
  • Bleed Area: 6.8889 inches x 3.55 inches (496 points x 255.6 points)
  • Graphic Design for On-Pak must be landscape (horizontal). Portrait/vertical designs are NOT allowed.

On-Pak:  Is a Bleed** product, background images and art elements can extend into the Bleed area of the template. Keep all layout elements that you don’t want to be trimmed or cropped, inside of the Live Image Area of the template.

** IMPORTANT Note about Bleed Products: Valpak’s templates are intentionally built without bleed settings applied. If using a Valpak template and your product calls for a bleed, do not enter any bleed settings. Instead, simply build your layout according to the bleed margins designated on the template.

Click HERE to download the InDesign templates.

 

Example of a properly built On-Pak product: Remember – NO VERTICAL designs. On-Pak layouts must be designed as landscape/horizontal format.


 

 

Layout visual showing where the Bleed Area and Live Image Area are located.

 

How to build this product:

The background images and art elements can extend into the Bleed Area of the template. Keep all other text, logo, and layout elements inside of the Live Image Area of the template. 

 

!!! INCORRECT:

Visual showing an incorrectly built On-Pak product. Notice the copy and internet web address extending into the Bleed Area at the bottom of the layout. This does not meet Valpak guidelines for On-Pak products.

 

CORRECT:

Visual showing a correctly built On-Pak product. Only the background is extending into the Bleed Area, and all the important layout elements are completely within the Live Image Area.

 

 

For the PDF (press ready) Ad Submission Guidelines: Click Here

 

______________________________________________________________________________________________________

 

G-CIR-FP44

(2 Panel) (4-Color) (Two Sided) (No Bleed)

(8, 12, or 16 Pages)

 

Size Specifications:

  • Live Image Area: 7.9167 inches x 6.5 inches (570 points x 468 points)
  • Trim (this is where the paper will be cut): 8.25 inches x 6.75 inches (594 points x 486 points)

G-CIR-FP44: Is a Non-Bleed product, build the layout using the Live Image Area size. All layout elements must remain inside of the Live Image Area.

Click HERE to download the InDesign templates.

 

Examples of properly built G-CIR-FP44 products:

 

Horizontal Layout visual showing the Trim, Live Area, and indicating where the Fold and Gutters are located.


 

 

 

How to build this product:

 

!!! INCORRECT:

Vertical Layout visual showing an incorrectly built G-CIR-FP44 product. Notice that the background image and business logo is outside the Live Image Area. This will result in these elements being trimmed when this is printed.

 

 

CORRECT:

Vertical Layout visual showing a correctly built G-CIR-FP44 product. All of the layout elements are completely contained within the Live Image Area.

 

 

PDF (press ready) Ad Submission Guidelines: Click Here

 

OCB44-L+I

(1 Panel) (4-Color) (Two Sided) (With Bleed)

-L” = 7pt Matte Cardstock

+I” = With Imprinting

Size Specifications:

  • Live Image Area: 8.172 inches x 3.313 inches (588.375 points x 238.5 points)
  • Trim: (this is where the paper will be cut): 8.4375 inches x 3.625 inches (607.5 pts x 261 pts)
  • Bleed: 8.6875 inches x 3.875 inches (625.5 points x 279 points)

OCB44-L+I:  Is a Bleed** product with imprinting, background images and art elements can extend to the Bleed size. Keep all layout elements that you don’t want to be trimmed or cropped, inside of the Live Image Area.

** IMPORTANT Note about Bleed Products: Valpak’s templates are intentionally built without bleed settings applied. If using a Valpak template and your product calls for a bleed, do not enter any bleed settings. Instead, simply build your layout according to the bleed margins designated on the template.

Click HERE to download the 1-Panel InDesign templates (Horizontal and Vertical Layouts).

Examples of properly built OCB44-L+I with imprinting:

Horizontal Layout visual showing where the Bleed, Trim and Live Area are located:

Horizontal Layout visual showing where the Imprinting Area can be located:

The Imprinting Area is the available space for the Imprint Window. It must not be closer than .25″ from the Trim Area, and no more than 4″ from the Trim Area.

The Imprint Window is where the code will be printed, and can be on the left or right side of the layout anywhere inside of the Imprinting Area.

**IMPORTANT IMPRINTING NOTE: The Imprint Window must be clear of all backgrounds, images, artwork or text.

For more information on Imprinting, please contact your Valpak representative.

How to build this product:

!!! INCORRECT:

Horizontal Layout visual showing an incorrectly built OCB44-L+I product. Notice that some text, and the business logo are outside the Live Image Area, and the bleed elements do not fully extend to the bleed size. This will result in the text and business logo elements being trimmed, and there will be a white border where the bleed should be.

 

CORRECT:

Horizontal Layout visual showing a correctly built OCB44-L+I product. The background is fully extending to the bleed size, and all the important layout elements are completely within the Live Image Area, and the Imprint Window is clear of all backgrounds, images, artwork or text.

PDF (press ready) Ad Submission Guidelines: Click Here

This video explains a quick method for fixing blurry images In Photoshop using the “High Pass” filter.