This post contains useful tips that will help you get the best “Custom” ad order back from Valpak home office.

Click Here to Download the PowerPoint presentation shared at the CU Office Managers Session in Orlando FL. But keep in mind that the PowerPoint is lacking a great deal of information that is included within the website below.

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In order to help you create successful ads with the most effective qualities, we would like to introduce you to the Valpak® Design Management System.There are four basic functions that must be met before we can expect to get the desired response from a consumer. We call these “The 4 Key C’s.”

1. CAPTURE______ 3. CONVINCE
2. CLARIFY 4. CONNECT

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