Here are the Valpak guidelines for offer placement to ensure that offers on both ad sides will back-up or not back-up correctly when printed.

 

When designing a 2-sided layout with offers on both ad sides, it is important to know where to place the offers so that they will back-up or not back-up correctly.  Below, you will find some examples that will assist you in making the correct offer placement choices for your layout.

IMPORTANT:  Valpak is not responsible for offer back-up issues on Press Ready PDFs.

 

CPHH – Horizontal layout on both ad sides

Examples of the offer placement on the layouts, where the offers are NOT intended to back up:

 

Examples of the offer placement on the layouts, where the offers ARE intended to back up:

 

 

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CPHV – Horizontal layout on side 1, and a Vertical layout on side 2

Examples of the offer placement on the layouts where the offers are NOT intended to back up:

 

Examples of the offer placement on the layouts, where the offers ARE intended to back up:

 

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CPVH – Vertical layout on side 1, and a Horizontal layout on side 2

Examples of the offer placement on the layouts where the offers are NOT intended to back up:

 

Examples of the offer placement on the layouts, where the offers ARE intended to back up:

 

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CPVV – Vertical layout on both ad sides

Examples of the offer placement on the layouts where the offers are NOT intended to back up:

 

Examples of the offer placement on the layouts, where the offers ARE intended to back up:

 

 

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