Here are the Valpak guidelines for offer placement to ensure that offers on both ad sides will back-up or not back-up correctly when printed.
When designing a 2-sided layout with offers on both ad sides, it is important to know where to place the offers so that they will back-up or not back-up correctly. Below, you will find some examples that will assist you in making the correct offer placement choices for your layout.
IMPORTANT: Valpak is not responsible for offer back-up issues on Press Ready PDFs.
CPHH – Horizontal layout on both ad sides
Examples of the offer placement on the layouts, where the offers are NOT intended to back up:
Examples of the offer placement on the layouts, where the offers ARE intended to back up:
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CPHV – Horizontal layout on side 1, and a Vertical layout on side 2
Examples of the offer placement on the layouts where the offers are NOT intended to back up:
Examples of the offer placement on the layouts, where the offers ARE intended to back up:
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CPVH – Vertical layout on side 1, and a Horizontal layout on side 2
Examples of the offer placement on the layouts where the offers are NOT intended to back up:
Examples of the offer placement on the layouts, where the offers ARE intended to back up:
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CPVV – Vertical layout on both ad sides
Examples of the offer placement on the layouts where the offers are NOT intended to back up:
Examples of the offer placement on the layouts, where the offers ARE intended to back up:
